Sunday, 11 September 2011

Havana Club- Inspired Ingenuity

'Rum brand Havana Club is challenging people to take everyday objects and turn them into something new, such as a pair of speakers made from Nike trainers, tin can headphones and an ad hoc picnic table
Taking the theme Inspired Ingenuity, the project is supposedly inspired by the people of Cuba who, in the face of the US-imposed blockade on their country have to make a virtue of repurposing and recycling, creating what they need from the scarce resources available.'
source: http://www.creativereview.co.uk/cr-blog/2011/february/inspired-ingenuity


Really like the unusual looks of these pieces, pattern and colour brought in from using existing objects. Non-traditional materials.

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